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About: Rob Adams works for Adobe Systems, Inc. in San Francisco, California. He started at Macromedia, Inc. in 2004 and has worked on the Flash authoring tool, Flash Player, and Fireworks, but nowadays works primarily on the Flex product line. He is involved with the design of the core framework itself as well as the designer/developer tools such as Thermo, Flex Builder and Creative Suite. Although his primary focus is on design research, he also does some design work, promotes sound design practices both within Adobe and without, and makes himself a general pain in the necks of the designers, product managers, and engineers he works with.