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Andy Edmonds

Atlanta, GA
33.748314, -84.391106
alwaysbetesting.com
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The Net Effect: Eyes That Buy

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At StomperNet, where I serve as staff and faculty, we're giving away Stomping the Search Engines 2, a rewrite of the original empire launching ...

Why the Mouse Doesn't Always Keep Up with the Eye

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There's a lot of buzz around "mouse tracking" and analytic tools that record mouse position, like the super nifty Robot Replay. It's natural to wo...

Product Video Boosts Conversion Dramatically at MyWeddingFavors.com

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Internet Retailer is running a story based upon a case study from our video hosting & creation vendor SilverDock. This result is actually several ...

UI Anti-Pattern: Non-Clickable Borders

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Summer time is here and blogging time is at a minimum. The arrival of grand theft auto 4 at my house hasn't helped. There's a cybercafe in the ga...

Term Frequency, Inverse Document Frequency (TFIDF): Exploring TheRarestWords.com

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TheRarestWords.com is a impressive little web hack with a nice global and enthusiast artisan. The application attempts to identify the rarest word...

Taking Open Office 3.0 Through the (Web Analyst) Paces

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The beta of Open Office 3 is a big step for Mac users, removing the need for X11 or the aging NeoOffice port. I tried out the spreadsheet app for ...

StomperNet: Going Natural 3 - Adwords Triangulation Method

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We launched the Stomper Scrutinizer within the video series called Going Natural 2 back in December, and now it's time for GN3. The first video in...

Tracking UI Level Links: An Open Source Script

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One of the challenges with the current complex site designs is that multiple links to the same destination tend to appear on the same page. This d...

Google Website Optimizer and the iPhone...

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What do they have in common? Even with the recent opening of Google Website Optimizer, much like the iPhone, you still have to hack GWO to get max...

Google Analytic Gems #2: Quantifying Deliberative Conversions

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Another little known gem in Google Analytics is the Time to Purchase and Visits to Purchase. For MyWeddingFavors, where the purchase is an except...

Google Analytic Gems #1: Split Test Evaluation with Only New Users

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A question on LinkedIn, now closed, asked "what are some hard to find but useful reports in GA?" While clicks to task completion is far from the u...

Getting Serious About Testing: Learn from the Pros

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Last week's SXSW panel on AB Testing: Designer Friend or Foe left me wishing for a more robust treatment of the experimental design issues around o...

Getting Serious About Testing: Learn from the Pros

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Last week's SXSW panel on AB Testing: Designer Friend or Foe left me wishing for a more robust treatment of the experimental design issues around o...

Design Metrics Wrapup

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What fun! The SXSW conversation format is quite cool, though it really needs a dedicated space as our group size was limited by how far voices car...

Design Metrics Wrapup

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What fun! The SXSW conversation format is quite cool, though it really needs a dedicated space as our group size was limited by how far voices car...

SXSW: Driving Design From User Data

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I wrote about the crucial conversation at SXSW with Micah Alpern a few weeks ago. The time has come! In talking through this with Micah, we came...

SXSW Coming Up! Design Metrics: Better Than 'Because I Said So'

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I'm greatly looking forward to SXSW 08 in a couple of weeks. I'll be doing a "core conversation" with Micah Alpern: Core Conversation: Design Me...

Looking for Usability Test Participants in Atlanta

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We'll be running an eye tracking protocol in our usability lab from Thursday, the 21st through the following Thursday, the 28th. There's a small ...

Online Video Metrics: How to Deal with Scrubbing?

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Over at webmetricsguru.com, Marshall quotes the following key video metrics from Dennis @ Visual Revenue: 9 Essential Online Video Metrics Online v...

Have you authored a CLICK HERE link lately?

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Tsk tsk. "Click here" is one of the most extensively used bad interface elements on the web. Descriptive hyperlinks are way more effective -- a dr...

A taxonomy of motivations for website testing (A/B split, multivariate)

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The intense competition for business on the internet has created an environment in which user interface experimentation is a critical process that ...

Scrutinizing the Shopping Experience

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Over at StomperNet, we've just released the Scrutinizer browser as a free download. Here's a (video only) screencast of me using the Scrutinzer ...

Shout out to the Atlanta Web 2.0! Skribit!

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Congrats to the participants of startup weekend atlanta for one of the most successful SW ventures to date. I've signed up for the "solicit ideas ...

Google Analytics Site Search: Usability & Business Goals

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So Google Analytics site search features have been out for a week. Here's a unique insight that can be garnered by studying search queries from a ...

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